Google Forms vs Hotjar

Side-by-side from the Top 11 rankings of The 11 Best Survey Software Tools and The 11 Best Customer Feedback Tools. Last verified June 20, 2026.

The short answer

Hotjar ranks higher on Top 11 (#1 vs #8) for Teams running customer surveys, NPS, and market research / Teams collecting and acting on feedback. Connects user behavior analytics with direct feedback collection in a single, easy-to-use platform.

At a glance

	Google Forms	Hotjar
Top 11 rank	#8 / The 11 Best Survey Software Tools	#1 / The 11 Best Customer Feedback Tools
Score (out of 9.4)	7.7	9.2
Best for	Free and simple basic surveys	Combining user behavior and feedback
Pricing	Free	$$ ($0 to $799+/mo)
HQ	Mountain View, USA	St. Julian's, Malta
Founded	2008	2014

Google Forms

The best completely free tool for basic data collection.

www.google.com/forms/about/

See full entry in The 11 Best Survey Software Tools

Hotjar

Connects user behavior analytics with direct feedback collection in a single, easy-to-use platform.

www.hotjar.com

See full entry in The 11 Best Customer Feedback Tools

Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.