Google Forms vs Tally
Side-by-side from the Top 11 ranking of The 11 Best Survey Software Tools. Last verified June 20, 2026.
The short answer
Google Forms ranks higher on Top 11 (#8 vs #11) for Teams running customer surveys, NPS, and market research. The best completely free tool for basic data collection.
At a glance
| Google Forms | Tally | |
|---|---|---|
| Top 11 rank | #8 / The 11 Best Survey Software Tools | #11 / The 11 Best Survey Software Tools |
| Score (out of 9.4) | 7.7 | 7 |
| Best for | Free and simple basic surveys | Emerging builder with generous free plan |
| Pricing | Free | $ ($29/user/mo for Pro) |
| HQ | Mountain View, USA | Ghent, Belgium |
| Founded | 2008 | 2020 |
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.