Grin vs Upfluence
Side-by-side from the Top 11 ranking of The 11 Best Influencer Marketing Platforms. Last verified June 18, 2026.
The short answer
Grin ranks higher on Top 11 (#1 vs #3) for Brand marketers and agencies finding, managing, and paying influencer campaigns. Best for e-commerce brands due to its deep sales tracking and product seeding integrations.
At a glance
| Grin | Upfluence | |
|---|---|---|
| Top 11 rank | #1 / The 11 Best Influencer Marketing Platforms | #3 / The 11 Best Influencer Marketing Platforms |
| Score (out of 9.4) | 9.4 | 9 |
| Best for | DTC & e-commerce brands | Influencer discovery and outreach |
| Pricing | $$$$ ($25k to $100k+/yr) | $$$ ($1k to $5k/mo) |
| HQ | Sacramento, USA | New York, USA |
| Founded | 2014 | 2013 |
Grin
Best for e-commerce brands due to its deep sales tracking and product seeding integrations.
grin.coSee full entry in The 11 Best Influencer Marketing Platforms
Upfluence
Best for finding new influencers with its massive, highly-filtered database.
www.upfluence.comSee full entry in The 11 Best Influencer Marketing Platforms
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.