GrowSurf vs Viral Loops
Side-by-side from the Top 11 ranking of The 11 Best Referral Marketing Software Tools. Last verified June 18, 2026.
The short answer
GrowSurf ranks higher on Top 11 (#7 vs #10) for Growth teams building referral and word-of-mouth programs. An easy-to-use and affordable tool for startups to launch referral campaigns.
At a glance
| GrowSurf | Viral Loops | |
|---|---|---|
| Top 11 rank | #7 / The 11 Best Referral Marketing Software Tools | #10 / The 11 Best Referral Marketing Software Tools |
| Score (out of 9.4) | 8 | 7.4 |
| Best for | Startups and early-stage SaaS | Viral contests and giveaways |
| Pricing | $$ ($300 to $750/mo) | $ ($49 to $299/mo) |
| HQ | Wilmington, USA | London, UK |
| Founded | 2017 | 2016 |
GrowSurf
An easy-to-use and affordable tool for startups to launch referral campaigns.
growsurf.comSee full entry in The 11 Best Referral Marketing Software Tools
Viral Loops
A template-driven platform for running short-term viral marketing campaigns.
viralloops.comSee full entry in The 11 Best Referral Marketing Software Tools
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.