Gusto vs Factorial
Side-by-side from the Top 11 rankings of The 11 Best Payroll Software for SMBs (2026) and The 11 Best Leave Management Software Tools for SMBs (2026). Last verified May 31, 2026.
The short answer
Gusto ranks higher on Top 11 (#1 vs #11) for Small business owners running payroll without in-house HR / HR managers and small business owners tracking employee PTO, sick leave, and time off. The easiest-to-use platform for all-in-one payroll, benefits, and HR, perfect for business owners without HR staff.
At a glance
| Gusto | Factorial | |
|---|---|---|
| Top 11 rank | #1 / The 11 Best Payroll Software for SMBs (2026) | #11 / The 11 Best Leave Management Software Tools for SMBs (2026) |
| Score (out of 9.4) | 9.3 | 7.1 |
| Best for | Overall ease of use | Emerging all-in-one HR platform |
| Pricing | $$ ($46 to $150+/mo) | $$ ($5 to $9/user/mo) |
| HQ | San Francisco, USA | Barcelona, Spain |
| Founded | 2011 | 2016 |
Gusto
The easiest-to-use platform for all-in-one payroll, benefits, and HR, perfect for business owners without HR staff.
gusto.comSee full entry in The 11 Best Payroll Software for SMBs (2026)
Factorial
A fast-growing, design-led HR platform with strong European compliance features.
factorialhr.comSee full entry in The 11 Best Leave Management Software Tools for SMBs (2026)
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.