HawkSoft vs BetterAgency
Side-by-side from the Top 11 ranking of The 11 Best Insurance Agency Management Software (2026). Last verified June 30, 2026.
The short answer
HawkSoft ranks higher on Top 11 (#3 vs #10) for Independent insurance agents and agency owners managing policies, clients, and commissions. Top choice for usability and outstanding customer support.
At a glance
| HawkSoft | BetterAgency | |
|---|---|---|
| Top 11 rank | #3 / The 11 Best Insurance Agency Management Software (2026) | #10 / The 11 Best Insurance Agency Management Software (2026) |
| Score (out of 9.4) | 8.9 | 7.4 |
| Best for | Agencies prioritizing support and usability | Aggressive, marketing-focused agencies |
| Pricing | $$$ ($150 to $250/user/mo) | $$$ ($299 to $599/mo base) |
| HQ | Canby, OR, USA | Mesa, AZ, USA |
| Founded | 1995 | 2019 |
HawkSoft
Top choice for usability and outstanding customer support.
www.hawksoft.com/See full entry in The 11 Best Insurance Agency Management Software (2026)
BetterAgency
A marketing-first platform with core AMS features.
www.betteragency.io/See full entry in The 11 Best Insurance Agency Management Software (2026)
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.