Heap vs Hotjar
Side-by-side from the Top 11 ranking of The 11 Best Product Analytics Tools. Last verified June 9, 2026.
The short answer
Heap ranks higher on Top 11 (#3 vs #7) for Product teams measuring usage and funnels. Best for automatic data capture, enabling retroactive analysis without developer involvement.
At a glance
| Heap | Hotjar | |
|---|---|---|
| Top 11 rank | #3 / The 11 Best Product Analytics Tools | #7 / The 11 Best Product Analytics Tools |
| Score (out of 9.4) | 8.9 | 8 |
| Best for | Codeless autocapture and retroactive analysis | Visual behavior analytics and feedback |
| Pricing | $$$$ (Custom Pricing) | $$ (Starts ~$39/mo) |
| HQ | San Francisco, USA | St. Julian's, Malta |
| Founded | 2013 | 2014 |
Heap
Best for automatic data capture, enabling retroactive analysis without developer involvement.
heap.ioHotjar
The easiest way to visualize user behavior with heatmaps, recordings, and surveys.
www.hotjar.comMethodology and scoring weights live at /methodology. No vendor pays for placement — see about.