Heap vs mParticle
Side-by-side from the Top 11 rankings of The 11 Best Product Analytics Tools and The 11 Best Customer Data Platforms (CDPs). Last verified June 9, 2026.
The short answer
mParticle ranks higher on Top 11 (#3 vs #3) for Product teams measuring usage and funnels / Marketing and data teams unifying customer data across channels. Top choice for mobile-app-focused brands needing deep app data integration.
At a glance
| Heap | mParticle | |
|---|---|---|
| Top 11 rank | #3 / The 11 Best Product Analytics Tools | #3 / The 11 Best Customer Data Platforms (CDPs) |
| Score (out of 9.4) | 8.9 | 8.9 |
| Best for | Codeless autocapture and retroactive analysis | Mobile-first B2C companies |
| Pricing | $$$$ (Custom Pricing) | $$$$ (Custom Enterprise) |
| HQ | San Francisco, USA | New York, USA |
| Founded | 2013 | 2013 |
Heap
Best for automatic data capture, enabling retroactive analysis without developer involvement.
heap.iomParticle
Top choice for mobile-app-focused brands needing deep app data integration.
www.mparticle.comSee full entry in The 11 Best Customer Data Platforms (CDPs)
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.