Heap vs Pointillist (by Genesys)
Side-by-side from the Top 11 rankings of The 11 Best Product Analytics Tools and The 11 Best Customer Journey Analytics Platforms. Last verified June 9, 2026.
The short answer
Heap ranks higher on Top 11 (#3 vs #9) for Product teams measuring usage and funnels / Marketing and growth teams mapping and optimizing multi-touch customer journeys. Best for automatic data capture, enabling retroactive analysis without developer involvement.
At a glance
| Heap | Pointillist (by Genesys) | |
|---|---|---|
| Top 11 rank | #3 / The 11 Best Product Analytics Tools | #9 / The 11 Best Customer Journey Analytics Platforms |
| Score (out of 9.4) | 8.9 | 7.8 |
| Best for | Codeless autocapture and retroactive analysis | Enterprises connecting digital and contact center |
| Pricing | $$$$ (Custom Pricing) | $$$$ (Custom enterprise pricing) |
| HQ | San Francisco, USA | Boston, USA |
| Founded | 2013 | 2014 |
Heap
Best for automatic data capture, enabling retroactive analysis without developer involvement.
heap.ioPointillist (by Genesys)
Best for analyzing journeys that cross from web to contact center.
www.genesys.com/pointillistSee full entry in The 11 Best Customer Journey Analytics Platforms
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.