HeyGen vs Luma Labs
Side-by-side from the Top 11 ranking of The 11 Best AI Video Generators for Business (2026). Last verified June 26, 2026.
The short answer
HeyGen ranks higher on Top 11 (#2 vs #9) for Marketing teams, content creators, and agencies producing video content with AI. Best for innovative features like video translation and personalized sales outreach.
At a glance
| HeyGen | Luma Labs | |
|---|---|---|
| Top 11 rank | #2 / The 11 Best AI Video Generators for Business (2026) | #9 / The 11 Best AI Video Generators for Business (2026) |
| Score (out of 9.4) | 9.1 | 7.5 |
| Best for | Innovative sales and marketing videos | High-fidelity cinematic video |
| Pricing | $$ ($24 to $600+/mo) | $$ (Free to $120+/mo) |
| HQ | Los Angeles, USA | Palo Alto, USA |
| Founded | 2020 | 2021 |
HeyGen
Best for innovative features like video translation and personalized sales outreach.
www.heygen.comSee full entry in The 11 Best AI Video Generators for Business (2026)
Luma Labs
Unmatched visual quality and motion for text-to-video generation.
lumalabs.aiSee full entry in The 11 Best AI Video Generators for Business (2026)
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.