Hootsuite vs Tailwind
Side-by-side from the Top 11 ranking of The 11 Best Social Media Scheduling Tools. Last verified June 5, 2026.
The short answer
Hootsuite ranks higher on Top 11 (#3 vs #9) for Small business owners and social media managers choosing scheduling tools (Buffer vs Hootsuite vs Later). The original all-in-one dashboard, ideal for managing many profiles and monitoring conversations.
At a glance
| Hootsuite | Tailwind | |
|---|---|---|
| Top 11 rank | #3 / The 11 Best Social Media Scheduling Tools | #9 / The 11 Best Social Media Scheduling Tools |
| Score (out of 9.4) | 8.8 | 7.5 |
| Best for | All-in-one profile management | Pinterest and Instagram specialist |
| Pricing | $$$ ($99 to $739+/mo) | $ ($20 to $40/mo) |
| HQ | Vancouver, Canada | Oklahoma City, USA |
| Founded | 2008 | 2011 |
Hootsuite
The original all-in-one dashboard, ideal for managing many profiles and monitoring conversations.
hootsuite.comTailwind
The undisputed leader for Pinterest and Instagram, with specialized tools for discovery and scheduling.
www.tailwindapp.comMethodology and scoring weights live at /methodology. No vendor pays for placement — see about.