Hotjar vs Dovetail
Side-by-side from the Top 11 ranking of The 11 Best Customer Feedback Tools. Last verified June 13, 2026.
The short answer
Hotjar ranks higher on Top 11 (#1 vs #11) for Teams collecting and acting on feedback. Connects user behavior analytics with direct feedback collection in a single, easy-to-use platform.
At a glance
| Hotjar | Dovetail | |
|---|---|---|
| Top 11 rank | #1 / The 11 Best Customer Feedback Tools | #11 / The 11 Best Customer Feedback Tools |
| Score (out of 9.4) | 9.2 | 7.1 |
| Best for | Combining user behavior and feedback | Synthesizing research from all sources |
| Pricing | $$ ($0 to $799+/mo) | $$ ($0 to $1250+/mo) |
| HQ | St. Julian's, Malta | Sydney, Australia |
| Founded | 2014 | 2017 |
Hotjar
Connects user behavior analytics with direct feedback collection in a single, easy-to-use platform.
www.hotjar.comDovetail
A research repository for analyzing and finding insights in qualitative data from any source.
dovetailapp.comMethodology and scoring weights live at /methodology. No vendor pays for placement — see about.