Hotjar vs FullStory
Side-by-side from the Top 11 rankings of The 11 Best Customer Feedback Tools and The 11 Best Session Replay Tools. Last verified June 13, 2026.
The short answer
FullStory ranks higher on Top 11 (#1 vs #1) for Teams collecting and acting on feedback / Teams watching real user sessions and heatmaps. Best for its flawless playback and automatic event indexing, enabling deep, retroactive analysis.
At a glance
| Hotjar | FullStory | |
|---|---|---|
| Top 11 rank | #1 / The 11 Best Customer Feedback Tools | #1 / The 11 Best Session Replay Tools |
| Score (out of 9.4) | 9.2 | 9.3 |
| Best for | Combining user behavior and feedback | High-fidelity, proactive analytics |
| Pricing | $$ ($0 to $799+/mo) | $$$$ (Custom enterprise plans) |
| HQ | St. Julian's, Malta | Atlanta, USA |
| Founded | 2014 | 2014 |
Hotjar
Connects user behavior analytics with direct feedback collection in a single, easy-to-use platform.
www.hotjar.comFullStory
Best for its flawless playback and automatic event indexing, enabling deep, retroactive analysis.
www.fullstory.comMethodology and scoring weights live at /methodology. No vendor pays for placement — see about.