Hotjar vs Google Analytics 4
Side-by-side from the Top 11 rankings of The 11 Best Customer Feedback Tools and The 11 Best CRO Tools for Higher Conversions. Last verified June 13, 2026.
The short answer
Hotjar ranks higher on Top 11 (#1 vs #10) for Teams collecting and acting on feedback / Growth and product teams improving website conversion rates. Connects user behavior analytics with direct feedback collection in a single, easy-to-use platform.
At a glance
| Hotjar | Google Analytics 4 | |
|---|---|---|
| Top 11 rank | #1 / The 11 Best Customer Feedback Tools | #10 / The 11 Best CRO Tools for Higher Conversions |
| Score (out of 9.4) | 9.2 | 7.4 |
| Best for | Combining user behavior and feedback | Free, integrated A/B testing |
| Pricing | $$ ($0 to $799+/mo) | Free |
| HQ | St. Julian's, Malta | Mountain View, USA |
| Founded | 2014 | 2005 |
Hotjar
Connects user behavior analytics with direct feedback collection in a single, easy-to-use platform.
www.hotjar.comGoogle Analytics 4
A free and powerful entry point for teams already using Google's ecosystem.
marketingplatform.google.com/about/analytics/See full entry in The 11 Best CRO Tools for Higher Conversions
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.