Hotjar vs Microsoft Clarity
Side-by-side from the Top 11 rankings of The 11 Best Customer Feedback Tools and The 11 Best Session Replay Tools. Last verified June 13, 2026.
The short answer
Hotjar ranks higher on Top 11 (#1 vs #5) for Teams collecting and acting on feedback / Teams watching real user sessions and heatmaps. Connects user behavior analytics with direct feedback collection in a single, easy-to-use platform.
At a glance
| Hotjar | Microsoft Clarity | |
|---|---|---|
| Top 11 rank | #1 / The 11 Best Customer Feedback Tools | #5 / The 11 Best Session Replay Tools |
| Score (out of 9.4) | 9.2 | 8.4 |
| Best for | Combining user behavior and feedback | Best free session replay |
| Pricing | $$ ($0 to $799+/mo) | $ (Free) |
| HQ | St. Julian's, Malta | Redmond, USA |
| Founded | 2014 | 2020 |
Hotjar
Connects user behavior analytics with direct feedback collection in a single, easy-to-use platform.
www.hotjar.comMicrosoft Clarity
Unbeatable value as a completely free tool with unlimited sessions.
clarity.microsoft.comMethodology and scoring weights live at /methodology. No vendor pays for placement — see about.