Hotjar vs PostHog
Side-by-side from the Top 11 ranking of The 11 Best Product Analytics Tools. Last verified June 9, 2026.
The short answer
Hotjar ranks higher on Top 11 (#7 vs #11) for Product teams measuring usage and funnels. The easiest way to visualize user behavior with heatmaps, recordings, and surveys.
At a glance
| Hotjar | PostHog | |
|---|---|---|
| Top 11 rank | #7 / The 11 Best Product Analytics Tools | #11 / The 11 Best Product Analytics Tools |
| Score (out of 9.4) | 8 | 7.1 |
| Best for | Visual behavior analytics and feedback | Open-source, self-hostable analytics |
| Pricing | $$ (Starts ~$39/mo) | $$ (Open-source is free, cloud starts at $0) |
| HQ | St. Julian's, Malta | San Francisco, USA |
| Founded | 2014 | 2020 |
Hotjar
The easiest way to visualize user behavior with heatmaps, recordings, and surveys.
www.hotjar.comPostHog
The best open-source option for teams wanting full data control and customizability.
posthog.comMethodology and scoring weights live at /methodology. No vendor pays for placement — see about.