Hotjar vs UserTesting
Side-by-side from the Top 11 ranking of The 11 Best Customer Feedback Tools. Last verified June 13, 2026.
The short answer
Hotjar ranks higher on Top 11 (#1 vs #4) for Teams collecting and acting on feedback. Connects user behavior analytics with direct feedback collection in a single, easy-to-use platform.
At a glance
| Hotjar | UserTesting | |
|---|---|---|
| Top 11 rank | #1 / The 11 Best Customer Feedback Tools | #4 / The 11 Best Customer Feedback Tools |
| Score (out of 9.4) | 9.2 | 8.5 |
| Best for | Combining user behavior and feedback | Video-based user feedback |
| Pricing | $$ ($0 to $799+/mo) | $$$$ (Custom enterprise pricing) |
| HQ | St. Julian's, Malta | San Francisco, USA |
| Founded | 2014 | 2007 |
Hotjar
Connects user behavior analytics with direct feedback collection in a single, easy-to-use platform.
www.hotjar.comUserTesting
The market leader for moderated and unmoderated video feedback from a global user panel.
www.usertesting.comMethodology and scoring weights live at /methodology. No vendor pays for placement — see about.