HubSpot CRM vs Capsule CRM

Side-by-side from the Top 11 ranking of HubSpot CRM vs Zoho CRM vs Freshsales: 11 Best CRM Software for Small Business 2026. Last verified June 4, 2026.

The short answer

HubSpot CRM ranks higher on Top 11 (#1 vs #7) for Small business owners choosing a CRM (HubSpot vs Salesforce vs Zoho). The best balance of power and simplicity, with an unbeatable free plan for starting out.

At a glance

HubSpot CRMCapsule CRM
Top 11 rank#1 / HubSpot CRM vs Zoho CRM vs Freshsales: 11 Best CRM Software for Small Business 2026#7 / HubSpot CRM vs Zoho CRM vs Freshsales: 11 Best CRM Software for Small Business 2026
Score (out of 9.4)9.38
Best forBest overall free CRM and scalabilityBest for simplicity and ease of use
Pricing$ ($0 to $1,200/mo)$ ($0 to $54/user/mo)
HQCambridge, USAManchester, UK
Founded20062009

HubSpot CRM

The best balance of power and simplicity, with an unbeatable free plan for starting out.

www.hubspot.com/products/crm

See full entry in HubSpot CRM vs Zoho CRM vs Freshsales: 11 Best CRM Software for Small Business 2026

Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.