HubSpot CRM vs Insightly
Side-by-side from the Top 11 ranking of HubSpot CRM vs Zoho CRM vs Freshsales: 11 Best CRM Software for Small Business 2026. Last verified June 4, 2026.
The short answer
HubSpot CRM ranks higher on Top 11 (#1 vs #6) for Small business owners choosing a CRM (HubSpot vs Salesforce vs Zoho). The best balance of power and simplicity, with an unbeatable free plan for starting out.
At a glance
| HubSpot CRM | Insightly | |
|---|---|---|
| Top 11 rank | #1 / HubSpot CRM vs Zoho CRM vs Freshsales: 11 Best CRM Software for Small Business 2026 | #6 / HubSpot CRM vs Zoho CRM vs Freshsales: 11 Best CRM Software for Small Business 2026 |
| Score (out of 9.4) | 9.3 | 8.2 |
| Best for | Best overall free CRM and scalability | Best CRM with integrated project management |
| Pricing | $ ($0 to $1,200/mo) | $$ ($29 to $99/user/mo) |
| HQ | Cambridge, USA | San Francisco, USA |
| Founded | 2006 | 2009 |
HubSpot CRM
The best balance of power and simplicity, with an unbeatable free plan for starting out.
www.hubspot.com/products/crmMethodology and scoring weights live at /methodology. No vendor pays for placement — see about.