HubSpot CRM vs Keap
Side-by-side from the Top 11 ranking of The 11 Best CRM Software for Small Business (2026). Last verified June 4, 2026.
The short answer
HubSpot CRM ranks higher on Top 11 (#1 vs #9) for Small business owners choosing a CRM (HubSpot vs Salesforce vs Zoho). The best balance of power and simplicity, with an unbeatable free plan for starting out.
At a glance
| HubSpot CRM | Keap | |
|---|---|---|
| Top 11 rank | #1 / The 11 Best CRM Software for Small Business (2026) | #9 / The 11 Best CRM Software for Small Business (2026) |
| Score (out of 9.4) | 9.3 | 7.6 |
| Best for | Best overall free CRM and scalability | Best for sales & marketing automation |
| Pricing | $ ($0 to $1,200/mo) | $$$ ($199 to $289/mo) |
| HQ | Cambridge, USA | Chandler, USA |
| Founded | 2006 | 2001 |
HubSpot CRM
The best balance of power and simplicity, with an unbeatable free plan for starting out.
www.hubspot.com/products/crmSee full entry in The 11 Best CRM Software for Small Business (2026)
Keap
Powerful automation for service businesses, but with a higher price and learning curve.
keap.com/See full entry in The 11 Best CRM Software for Small Business (2026)
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.