HubSpot CRM vs Keap
Side-by-side from the Top 11 ranking of The 11 Best CRM Software for Small Business. Last verified June 4, 2026.
The short answer
HubSpot CRM ranks higher on Top 11 (#1 vs #9) for Small business owners choosing a CRM (HubSpot vs Salesforce vs Zoho). The best balance of power and simplicity, with an unbeatable free plan for starting out.
At a glance
| HubSpot CRM | Keap | |
|---|---|---|
| Top 11 rank | #1 / The 11 Best CRM Software for Small Business | #9 / The 11 Best CRM Software for Small Business |
| Score (out of 9.4) | 9.3 | 7.6 |
| Best for | Best overall free CRM and scalability | Best for sales & marketing automation |
| Pricing | $ ($0 to $1,200/mo) | $$$ ($199 to $289/mo) |
| HQ | Cambridge, USA | Chandler, USA |
| Founded | 2006 | 2001 |
HubSpot CRM
The best balance of power and simplicity, with an unbeatable free plan for starting out.
www.hubspot.com/products/crmSee full entry in The 11 Best CRM Software for Small Business
Keap
Powerful automation for service businesses, but with a higher price and learning curve.
keap.com/See full entry in The 11 Best CRM Software for Small Business
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.