HubSpot CRM vs Pipedrive

Side-by-side from the Top 11 rankings of The 11 Best CRM Software for Small Business and The 11 Best Sales CRM Software (2026). Last verified June 4, 2026.

The short answer

HubSpot CRM ranks higher on Top 11 (#1 vs #3) for Small business owners choosing a CRM (HubSpot vs Salesforce vs Zoho) / Sales managers and founders choosing CRM software for sales teams (Salesforce vs HubSpot vs Pipedrive vs Close). The best balance of power and simplicity, with an unbeatable free plan for starting out.

At a glance

HubSpot CRMPipedrive
Top 11 rank#1 / The 11 Best CRM Software for Small Business#3 / The 11 Best Sales CRM Software (2026)
Score (out of 9.4)9.38.8
Best forBest overall free CRM and scalabilityBest for visual pipeline management
Pricing$ ($0 to $1,200/mo)$$ ($14 to $99/user/mo)
HQCambridge, USANew York, USA
Founded20062010

HubSpot CRM

The best balance of power and simplicity, with an unbeatable free plan for starting out.

www.hubspot.com/products/crm

See full entry in The 11 Best CRM Software for Small Business

Pipedrive

A highly intuitive, sales-first CRM focused on activity-based selling.

www.pipedrive.com/

See full entry in The 11 Best Sales CRM Software (2026)

Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.