HubSpot Marketing Hub vs ActiveCampaign
Side-by-side from the Top 11 rankings of HubSpot Marketing Hub vs Sprout Social vs Agorapulse: 11 Best Social Media Tools for B2B 2026 and ActiveCampaign vs ConvertKit vs Brevo: 11 Best Email Marketing Software 2026. Last verified June 11, 2026.
The short answer
ActiveCampaign ranks higher on Top 11 (#1 vs #1) for B2B marketers scheduling and analyzing social / Small business owners and marketers choosing email marketing tools (Mailchimp alternatives). Unmatched automation and integrated CRM make it the top choice for businesses ready to scale their marketing efforts.
At a glance
| HubSpot Marketing Hub | ActiveCampaign | |
|---|---|---|
| Top 11 rank | #1 / HubSpot Marketing Hub vs Sprout Social vs Agorapulse: 11 Best Social Media Tools for B2B 2026 | #1 / ActiveCampaign vs ConvertKit vs Brevo: 11 Best Email Marketing Software 2026 |
| Score (out of 9.4) | 9.2 | 9.2 |
| Best for | Integrating social into the CRM | Advanced automation & CRM |
| Pricing | $$$ ($800 to $3,600/mo) | $$ ($29 to $479+/mo) |
| HQ | Cambridge, USA | Chicago, USA |
| Founded | 2006 | 2003 |
HubSpot Marketing Hub
Unbeatable for tying social activity directly to CRM records, leads, and revenue.
www.hubspot.com/products/marketing/social-media-softwareActiveCampaign
Unmatched automation and integrated CRM make it the top choice for businesses ready to scale their marketing efforts.
www.activecampaign.comSee full entry in ActiveCampaign vs ConvertKit vs Brevo: 11 Best Email Marketing Software 2026
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.