HubSpot Marketing Hub vs ActiveCampaign
Side-by-side from the Top 11 rankings of The 11 Best Social Media Tools for B2B (2026) and The 11 Best Email Marketing Software (2026). Last verified June 11, 2026.
The short answer
ActiveCampaign ranks higher on Top 11 (#1 vs #1) for B2B marketers scheduling and analyzing social / Small business owners and marketers choosing email marketing tools (Mailchimp alternatives). Unmatched automation and integrated CRM make it the top choice for businesses ready to scale their marketing efforts.
At a glance
| HubSpot Marketing Hub | ActiveCampaign | |
|---|---|---|
| Top 11 rank | #1 / The 11 Best Social Media Tools for B2B (2026) | #1 / The 11 Best Email Marketing Software (2026) |
| Score (out of 9.4) | 9.2 | 9.2 |
| Best for | Integrating social into the CRM | Advanced automation & CRM |
| Pricing | $$$ ($800 to $3,600/mo) | $$ ($29 to $479+/mo) |
| HQ | Cambridge, USA | Chicago, USA |
| Founded | 2006 | 2003 |
HubSpot Marketing Hub
Unbeatable for tying social activity directly to CRM records, leads, and revenue.
www.hubspot.com/products/marketing/social-media-softwareSee full entry in The 11 Best Social Media Tools for B2B (2026)
ActiveCampaign
Unmatched automation and integrated CRM make it the top choice for businesses ready to scale their marketing efforts.
www.activecampaign.comSee full entry in The 11 Best Email Marketing Software (2026)
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.