HubSpot Marketing Hub vs Sprout Social
Side-by-side from the Top 11 rankings of The 11 Best Social Media Tools for B2B and The 11 Best Social Media Scheduling Tools. Last verified June 11, 2026.
The short answer
HubSpot Marketing Hub ranks higher on Top 11 (#1 vs #2) for B2B marketers scheduling and analyzing social / Small business owners and social media managers choosing scheduling tools (Buffer vs Hootsuite vs Later). Unbeatable for tying social activity directly to CRM records, leads, and revenue.
At a glance
| HubSpot Marketing Hub | Sprout Social | |
|---|---|---|
| Top 11 rank | #1 / The 11 Best Social Media Tools for B2B | #2 / The 11 Best Social Media Scheduling Tools |
| Score (out of 9.4) | 9.2 | 9 |
| Best for | Integrating social into the CRM | Powerful analytics and reporting |
| Pricing | $$$ ($800 to $3,600/mo) | $$$$ ($249 to $499+/mo) |
| HQ | Cambridge, USA | Chicago, USA |
| Founded | 2006 | 2010 |
HubSpot Marketing Hub
Unbeatable for tying social activity directly to CRM records, leads, and revenue.
www.hubspot.com/products/marketing/social-media-softwareSprout Social
The best for its enterprise-grade analytics, reporting, and team collaboration features.
sproutsocial.comMethodology and scoring weights live at /methodology. No vendor pays for placement — see about.