HubSpot Marketing Hub vs Sprout Social
Side-by-side from the Top 11 rankings of The 11 Best Social Media Tools for B2B (2026) and The 11 Best Social Media Analytics Tools (2026). Last verified June 11, 2026.
The short answer
Sprout Social ranks higher on Top 11 (#1 vs #1) for B2B marketers scheduling and analyzing social / Social media managers measuring reach, engagement, and ROI. The best all-in-one platform, balancing powerful features with a user-friendly interface for analytics and publishing.
At a glance
| HubSpot Marketing Hub | Sprout Social | |
|---|---|---|
| Top 11 rank | #1 / The 11 Best Social Media Tools for B2B (2026) | #1 / The 11 Best Social Media Analytics Tools (2026) |
| Score (out of 9.4) | 9.2 | 9.1 |
| Best for | Integrating social into the CRM | All-in-one social management |
| Pricing | $$$ ($800 to $3,600/mo) | $$$ ($249 to $499+/user/mo) |
| HQ | Cambridge, USA | Chicago, USA |
| Founded | 2006 | 2010 |
HubSpot Marketing Hub
Unbeatable for tying social activity directly to CRM records, leads, and revenue.
www.hubspot.com/products/marketing/social-media-softwareSee full entry in The 11 Best Social Media Tools for B2B (2026)
Sprout Social
The best all-in-one platform, balancing powerful features with a user-friendly interface for analytics and publishing.
sproutsocial.comSee full entry in The 11 Best Social Media Analytics Tools (2026)
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.