HubSpot vs ActiveCampaign
Side-by-side from the Top 11 rankings of HubSpot vs ActiveCampaign vs Klaviyo: 11 Best Marketing Automation Software 2026 and ActiveCampaign vs ConvertKit vs Brevo: 11 Best Email Marketing Software 2026. Last verified June 7, 2026.
The short answer
ActiveCampaign ranks higher on Top 11 (#1 vs #1) for Marketing managers choosing marketing automation platforms (HubSpot vs Marketo vs ActiveCampaign vs Klaviyo) / Small business owners and marketers choosing email marketing tools (Mailchimp alternatives). Unmatched automation and integrated CRM make it the top choice for businesses ready to scale their marketing efforts.
At a glance
| HubSpot | ActiveCampaign | |
|---|---|---|
| Top 11 rank | #1 / HubSpot vs ActiveCampaign vs Klaviyo: 11 Best Marketing Automation Software 2026 | #1 / ActiveCampaign vs ConvertKit vs Brevo: 11 Best Email Marketing Software 2026 |
| Score (out of 9.4) | 9.3 | 9.2 |
| Best for | All-in-one CRM platform | Advanced automation & CRM |
| Pricing | $$$ ($800 to $3,600/mo) | $$ ($29 to $479+/mo) |
| HQ | Cambridge, USA | Chicago, USA |
| Founded | 2006 | 2003 |
HubSpot
The best all-in-one platform with an exceptional CRM and user experience, ideal for scaling businesses.
www.hubspot.comSee full entry in HubSpot vs ActiveCampaign vs Klaviyo: 11 Best Marketing Automation Software 2026
ActiveCampaign
Unmatched automation and integrated CRM make it the top choice for businesses ready to scale their marketing efforts.
www.activecampaign.comSee full entry in ActiveCampaign vs ConvertKit vs Brevo: 11 Best Email Marketing Software 2026
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.