HubSpot vs ActiveCampaign
Side-by-side from the Top 11 rankings of The 11 Best Marketing Automation Software (2026) and The 11 Best Email Marketing Software. Last verified June 7, 2026.
The short answer
ActiveCampaign ranks higher on Top 11 (#1 vs #1) for Marketing managers choosing marketing automation platforms (HubSpot vs Marketo vs ActiveCampaign vs Klaviyo) / Small business owners and marketers choosing email marketing tools (Mailchimp alternatives). Unmatched automation and integrated CRM make it the top choice for businesses ready to scale their marketing efforts.
At a glance
| HubSpot | ActiveCampaign | |
|---|---|---|
| Top 11 rank | #1 / The 11 Best Marketing Automation Software (2026) | #1 / The 11 Best Email Marketing Software |
| Score (out of 9.4) | 9.3 | 9.2 |
| Best for | All-in-one CRM platform | Advanced automation & CRM |
| Pricing | $$$ ($800 to $3,600/mo) | $$ ($29 to $479+/mo) |
| HQ | Cambridge, USA | Chicago, USA |
| Founded | 2006 | 2003 |
HubSpot
The best all-in-one platform with an exceptional CRM and user experience, ideal for scaling businesses.
www.hubspot.comSee full entry in The 11 Best Marketing Automation Software (2026)
ActiveCampaign
Unmatched automation and integrated CRM make it the top choice for businesses ready to scale their marketing efforts.
www.activecampaign.comMethodology and scoring weights live at /methodology. No vendor pays for placement — see about.