HubSpot vs Adobe Marketo Engage
Side-by-side from the Top 11 ranking of HubSpot vs ActiveCampaign vs Klaviyo: 11 Best Marketing Automation Software 2026. Last verified June 7, 2026.
The short answer
HubSpot ranks higher on Top 11 (#1 vs #4) for Marketing managers choosing marketing automation platforms (HubSpot vs Marketo vs ActiveCampaign vs Klaviyo). The best all-in-one platform with an exceptional CRM and user experience, ideal for scaling businesses.
At a glance
| HubSpot | Adobe Marketo Engage | |
|---|---|---|
| Top 11 rank | #1 / HubSpot vs ActiveCampaign vs Klaviyo: 11 Best Marketing Automation Software 2026 | #4 / HubSpot vs ActiveCampaign vs Klaviyo: 11 Best Marketing Automation Software 2026 |
| Score (out of 9.4) | 9.3 | 8.6 |
| Best for | All-in-one CRM platform | Enterprise B2B powerhouse |
| Pricing | $$$ ($800 to $3,600/mo) | $$$$ ($1,500 to $10,000+/mo) |
| HQ | Cambridge, USA | San Jose, USA |
| Founded | 2006 | 2006 |
HubSpot
The best all-in-one platform with an exceptional CRM and user experience, ideal for scaling businesses.
www.hubspot.comSee full entry in HubSpot vs ActiveCampaign vs Klaviyo: 11 Best Marketing Automation Software 2026
Adobe Marketo Engage
An incredibly powerful and customizable enterprise platform, but with a steep learning curve and high price.
business.adobe.com/products/marketo/adobe-marketo.htmlSee full entry in HubSpot vs ActiveCampaign vs Klaviyo: 11 Best Marketing Automation Software 2026
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.