HubSpot vs Adobe Marketo Engage
Side-by-side from the Top 11 ranking of The 11 Best Marketing Automation Software (2026). Last verified June 7, 2026.
The short answer
HubSpot ranks higher on Top 11 (#1 vs #4) for Marketing managers choosing marketing automation platforms (HubSpot vs Marketo vs ActiveCampaign vs Klaviyo). The best all-in-one platform with an exceptional CRM and user experience, ideal for scaling businesses.
At a glance
| HubSpot | Adobe Marketo Engage | |
|---|---|---|
| Top 11 rank | #1 / The 11 Best Marketing Automation Software (2026) | #4 / The 11 Best Marketing Automation Software (2026) |
| Score (out of 9.4) | 9.3 | 8.6 |
| Best for | All-in-one CRM platform | Enterprise B2B powerhouse |
| Pricing | $$$ ($800 to $3,600/mo) | $$$$ ($1,500 to $10,000+/mo) |
| HQ | Cambridge, USA | San Jose, USA |
| Founded | 2006 | 2006 |
HubSpot
The best all-in-one platform with an exceptional CRM and user experience, ideal for scaling businesses.
www.hubspot.comSee full entry in The 11 Best Marketing Automation Software (2026)
Adobe Marketo Engage
An incredibly powerful and customizable enterprise platform, but with a steep learning curve and high price.
business.adobe.com/products/marketo/adobe-marketo.htmlSee full entry in The 11 Best Marketing Automation Software (2026)
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.