HubSpot vs ZoomInfo MarketingOS
Side-by-side from the Top 11 rankings of The 11 Best Marketing Automation Software (2026) and The 11 Best ABM Software Platforms. Last verified June 7, 2026.
The short answer
HubSpot ranks higher on Top 11 (#1 vs #9) for Marketing managers choosing marketing automation platforms (HubSpot vs Marketo vs ActiveCampaign vs Klaviyo) / B2B marketing teams running account-based marketing campaigns. The best all-in-one platform with an exceptional CRM and user experience, ideal for scaling businesses.
At a glance
| HubSpot | ZoomInfo MarketingOS | |
|---|---|---|
| Top 11 rank | #1 / The 11 Best Marketing Automation Software (2026) | #9 / The 11 Best ABM Software Platforms |
| Score (out of 9.4) | 9.3 | 7.9 |
| Best for | All-in-one CRM platform | ABM powered by elite B2B data |
| Pricing | $$$ ($800 to $3,600/mo) | $$$ ($25,000 to $80,000/yr) |
| HQ | Cambridge, USA | Vancouver, USA |
| Founded | 2006 | 2007 |
HubSpot
The best all-in-one platform with an exceptional CRM and user experience, ideal for scaling businesses.
www.hubspot.comSee full entry in The 11 Best Marketing Automation Software (2026)
ZoomInfo MarketingOS
Leverages ZoomInfo's superior company and contact data for precise audience targeting.
www.zoominfo.com/products/marketingosMethodology and scoring weights live at /methodology. No vendor pays for placement — see about.