Insightly vs HubSpot CRM

Side-by-side from the Top 11 ranking of HubSpot CRM vs Zoho CRM vs Freshsales: 11 Best CRM Software for Small Business 2026. Last verified June 4, 2026.

The short answer

HubSpot CRM ranks higher on Top 11 (#1 vs #6) for Small business owners choosing a CRM (HubSpot vs Salesforce vs Zoho). The best balance of power and simplicity, with an unbeatable free plan for starting out.

At a glance

InsightlyHubSpot CRM
Top 11 rank#6 / HubSpot CRM vs Zoho CRM vs Freshsales: 11 Best CRM Software for Small Business 2026#1 / HubSpot CRM vs Zoho CRM vs Freshsales: 11 Best CRM Software for Small Business 2026
Score (out of 9.4)8.29.3
Best forBest CRM with integrated project managementBest overall free CRM and scalability
Pricing$$ ($29 to $99/user/mo)$ ($0 to $1,200/mo)
HQSan Francisco, USACambridge, USA
Founded20092006

HubSpot CRM

The best balance of power and simplicity, with an unbeatable free plan for starting out.

www.hubspot.com/products/crm

See full entry in HubSpot CRM vs Zoho CRM vs Freshsales: 11 Best CRM Software for Small Business 2026

Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.