Insightly vs Keap
Side-by-side from the Top 11 ranking of The 11 Best CRM Software for Small Business. Last verified June 4, 2026.
The short answer
Insightly ranks higher on Top 11 (#6 vs #9) for Small business owners choosing a CRM (HubSpot vs Salesforce vs Zoho). A solid CRM with powerful, built-in project management capabilities.
At a glance
| Insightly | Keap | |
|---|---|---|
| Top 11 rank | #6 / The 11 Best CRM Software for Small Business | #9 / The 11 Best CRM Software for Small Business |
| Score (out of 9.4) | 8.2 | 7.6 |
| Best for | Best CRM with integrated project management | Best for sales & marketing automation |
| Pricing | $$ ($29 to $99/user/mo) | $$$ ($199 to $289/mo) |
| HQ | San Francisco, USA | Chandler, USA |
| Founded | 2009 | 2001 |
Insightly
A solid CRM with powerful, built-in project management capabilities.
www.insightly.com/See full entry in The 11 Best CRM Software for Small Business
Keap
Powerful automation for service businesses, but with a higher price and learning curve.
keap.com/See full entry in The 11 Best CRM Software for Small Business
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.