InsightSquared (by Mediafly) vs Affinity
Side-by-side from the Top 11 rankings of The 11 Best Sales Forecasting Software Tools and The 11 Best Investor Relations CRMs. Last verified June 14, 2026.
The short answer
Affinity ranks higher on Top 11 (#3 vs #7) for Sales managers and RevOps teams building accurate revenue forecasts / Founders managing investor relationships and cap tables. The best tool for automatically tracking investor communication and mapping your network.
At a glance
| InsightSquared (by Mediafly) | Affinity | |
|---|---|---|
| Top 11 rank | #7 / The 11 Best Sales Forecasting Software Tools | #3 / The 11 Best Investor Relations CRMs |
| Score (out of 9.4) | 7.9 | 8.8 |
| Best for | Analytics-heavy forecasting | Automated relationship intelligence |
| Pricing | $$$ (Custom Quote) | $$$ ($5,000 to $25,000+/yr) |
| HQ | Boston, USA | San Francisco, USA |
| Founded | 2010 | 2014 |
InsightSquared (by Mediafly)
A forecasting tool built on a foundation of deep sales analytics and reporting.
www.insightsquared.comSee full entry in The 11 Best Sales Forecasting Software Tools
Affinity
The best tool for automatically tracking investor communication and mapping your network.
www.affinity.coMethodology and scoring weights live at /methodology. No vendor pays for placement — see about.