Keap vs Folk
Side-by-side from the Top 11 ranking of The 11 Best CRM Software for Small Business. Last verified June 4, 2026.
The short answer
Keap ranks higher on Top 11 (#9 vs #11) for Small business owners choosing a CRM (HubSpot vs Salesforce vs Zoho). Powerful automation for service businesses, but with a higher price and learning curve.
At a glance
| Keap | Folk | |
|---|---|---|
| Top 11 rank | #9 / The 11 Best CRM Software for Small Business | #11 / The 11 Best CRM Software for Small Business |
| Score (out of 9.4) | 7.6 | 7.1 |
| Best for | Best for sales & marketing automation | A modern, collaborative, flexible CRM |
| Pricing | $$$ ($199 to $289/mo) | $ ($0 to $39/user/mo) |
| HQ | Chandler, USA | Paris, France |
| Founded | 2001 | 2020 |
Keap
Powerful automation for service businesses, but with a higher price and learning curve.
keap.com/See full entry in The 11 Best CRM Software for Small Business
Folk
A flexible, Notion-like take on CRM, ideal for collaborative contact management.
www.folk.app/See full entry in The 11 Best CRM Software for Small Business
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.