Keona Health vs Playmaker CRM
Side-by-side from the Top 11 ranking of The 11 Best Healthcare CRM Software (2026). Last verified July 14, 2026.
The short answer
Keona Health ranks higher on Top 11 (#6 vs #10) for Provider marketing teams, patient access centers, health systems, and life-sciences commercial teams managing patient and referral relationships. Purpose-built for provider access and triage teams.
At a glance
| Keona Health | Playmaker CRM | |
|---|---|---|
| Top 11 rank | #6 / The 11 Best Healthcare CRM Software (2026) | #10 / The 11 Best Healthcare CRM Software (2026) |
| Score (out of 9.4) | 8 | 7.4 |
| Best for | Access center CRM with triage | Post-acute referral CRM |
| Pricing | $$$ (Custom quote, provider-focused) | $$$ (Custom quote, post-acute focused) |
| HQ | Durham, USA | Atlanta, USA |
| Founded | 2013 | 2011 |
Keona Health
Purpose-built for provider access and triage teams.
keonahealth.com/See full entry in The 11 Best Healthcare CRM Software (2026)
Playmaker CRM
The referral CRM built for post-acute and home health.
www.trellahealth.com/See full entry in The 11 Best Healthcare CRM Software (2026)
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.