Later vs Metricool
Side-by-side from the Top 11 ranking of The 11 Best Social Media Scheduling Tools. Last verified June 5, 2026.
The short answer
Later ranks higher on Top 11 (#4 vs #11) for Small business owners and social media managers choosing scheduling tools (Buffer vs Hootsuite vs Later). The top choice for visual planning, especially for Instagram, with a drag-and-drop grid preview.
At a glance
| Later | Metricool | |
|---|---|---|
| Top 11 rank | #4 / The 11 Best Social Media Scheduling Tools | #11 / The 11 Best Social Media Scheduling Tools |
| Score (out of 9.4) | 8.5 | 7 |
| Best for | Visual-first scheduling | Hybrid analytics and scheduling |
| Pricing | $$ ($25 to $80/mo) | $ ($22 to $249/mo) |
| HQ | Vancouver, Canada | Madrid, Spain |
| Founded | 2014 | 2014 |
Later
The top choice for visual planning, especially for Instagram, with a drag-and-drop grid preview.
later.comMetricool
A unique hybrid tool combining social scheduling with website and ad campaign analytics.
metricool.com/Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.