Lemlist vs Apollo.io
Side-by-side from the Top 11 rankings of The 11 Best Cold Email Software Tools and The 11 Best Email Finder Tools. Last verified June 21, 2026.
The short answer
Apollo.io ranks higher on Top 11 (#2 vs #3) for SDRs and founders running outbound cold email campaigns / Sales and marketing teams finding verified business email addresses. A complete prospecting platform with a massive database and built-in sales tools.
At a glance
| Lemlist | Apollo.io | |
|---|---|---|
| Top 11 rank | #3 / The 11 Best Cold Email Software Tools | #2 / The 11 Best Email Finder Tools |
| Score (out of 9.4) | 8.9 | 9.1 |
| Best for | Creative visual personalization | All-in-one sales platform |
| Pricing | $$ ($59 to $99/mo) | $$ ($49 to $99/mo) |
| HQ | Paris, France | San Francisco, USA |
| Founded | 2018 | 2015 |
Lemlist
Best for adding personalized images and videos to emails to increase reply rates.
www.lemlist.comApollo.io
A complete prospecting platform with a massive database and built-in sales tools.
www.apollo.ioMethodology and scoring weights live at /methodology. No vendor pays for placement — see about.