Lemlist vs Mailshake
Side-by-side from the Top 11 ranking of The 11 Best Cold Email Software Tools. Last verified June 21, 2026.
The short answer
Lemlist ranks higher on Top 11 (#3 vs #5) for SDRs and founders running outbound cold email campaigns. Best for adding personalized images and videos to emails to increase reply rates.
At a glance
| Lemlist | Mailshake | |
|---|---|---|
| Top 11 rank | #3 / The 11 Best Cold Email Software Tools | #5 / The 11 Best Cold Email Software Tools |
| Score (out of 9.4) | 8.9 | 8.5 |
| Best for | Creative visual personalization | Simplicity and ease of use |
| Pricing | $$ ($59 to $99/mo) | $$ ($59 to $99/mo) |
| HQ | Paris, France | Austin, USA |
| Founded | 2018 | 2015 |
Lemlist
Best for adding personalized images and videos to emails to increase reply rates.
www.lemlist.comMethodology and scoring weights live at /methodology. No vendor pays for placement — see about.