Lemlist vs Reply.io
Side-by-side from the Top 11 rankings of The 11 Best Cold Email Software Tools and The 11 Best Sales Engagement Platforms. Last verified June 21, 2026.
The short answer
Lemlist ranks higher on Top 11 (#3 vs #7) for SDRs and founders running outbound cold email campaigns / Sales teams running outbound sequences and multi-channel prospecting. Best for adding personalized images and videos to emails to increase reply rates.
At a glance
| Lemlist | Reply.io | |
|---|---|---|
| Top 11 rank | #3 / The 11 Best Cold Email Software Tools | #7 / The 11 Best Sales Engagement Platforms |
| Score (out of 9.4) | 8.9 | 7.9 |
| Best for | Creative visual personalization | Strong multi-channel (LinkedIn, WhatsApp) |
| Pricing | $$ ($59 to $99/mo) | $$ ($60 to $90/user/mo) |
| HQ | Paris, France | Toronto, Canada |
| Founded | 2018 | 2014 |
Lemlist
Best for adding personalized images and videos to emails to increase reply rates.
www.lemlist.comMethodology and scoring weights live at /methodology. No vendor pays for placement — see about.