Lookback vs Great Question
Side-by-side from the Top 11 ranking of The 11 Best User Research & UX Research Tools. Last verified June 20, 2026.
The short answer
Lookback ranks higher on Top 11 (#6 vs #11) for Product managers and UX researchers running usability tests, interviews, and surveys. A focused, reliable tool for recording remote moderated interviews and sharing with stakeholders.
At a glance
| Lookback | Great Question | |
|---|---|---|
| Top 11 rank | #6 / The 11 Best User Research & UX Research Tools | #11 / The 11 Best User Research & UX Research Tools |
| Score (out of 9.4) | 8 | 7.1 |
| Best for | Remote moderated interviews | Unified customer research platform |
| Pricing | $$ ($25 to $344/mo) | $$ ($199 to $599/mo) |
| HQ | Palo Alto, USA | San Francisco, USA |
| Founded | 2013 | 2020 |
Lookback
A focused, reliable tool for recording remote moderated interviews and sharing with stakeholders.
lookback.ioSee full entry in The 11 Best User Research & UX Research Tools
Great Question
An emerging all-in-one platform for teams to manage research with their own customers.
www.greatquestion.coSee full entry in The 11 Best User Research & UX Research Tools
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.