Lookback vs Hotjar
Side-by-side from the Top 11 rankings of The 11 Best User Research & UX Research Tools and The 11 Best Customer Feedback Tools. Last verified June 20, 2026.
The short answer
Hotjar ranks higher on Top 11 (#1 vs #6) for Product managers and UX researchers running usability tests, interviews, and surveys / Teams collecting and acting on feedback. Connects user behavior analytics with direct feedback collection in a single, easy-to-use platform.
At a glance
| Lookback | Hotjar | |
|---|---|---|
| Top 11 rank | #6 / The 11 Best User Research & UX Research Tools | #1 / The 11 Best Customer Feedback Tools |
| Score (out of 9.4) | 8 | 9.2 |
| Best for | Remote moderated interviews | Combining user behavior and feedback |
| Pricing | $$ ($25 to $344/mo) | $$ ($0 to $799+/mo) |
| HQ | Palo Alto, USA | St. Julian's, Malta |
| Founded | 2013 | 2014 |
Lookback
A focused, reliable tool for recording remote moderated interviews and sharing with stakeholders.
lookback.ioSee full entry in The 11 Best User Research & UX Research Tools
Hotjar
Connects user behavior analytics with direct feedback collection in a single, easy-to-use platform.
www.hotjar.comMethodology and scoring weights live at /methodology. No vendor pays for placement — see about.