Looker Studio vs Zoho Analytics
Side-by-side from the Top 11 ranking of The 11 Best Business Intelligence Tools for SMBs. Last verified June 8, 2026.
The short answer
Looker Studio ranks higher on Top 11 (#3 vs #4) for Small and mid-size business owners choosing BI and analytics tools (Tableau vs Power BI vs Looker). A powerful and easy-to-use free tool, perfect for the Google marketing stack.
At a glance
| Looker Studio | Zoho Analytics | |
|---|---|---|
| Top 11 rank | #3 / The 11 Best Business Intelligence Tools for SMBs | #4 / The 11 Best Business Intelligence Tools for SMBs |
| Score (out of 9.4) | 8.8 | 8.5 |
| Best for | Best free BI tool | Best for Zoho ecosystem users |
| Pricing | $ ($0 to $9/user/mo) | $$ ($24 to $455/mo) |
| HQ | Mountain View, USA | Chennai, India |
| Founded | 2016 | 1996 |
Looker Studio
A powerful and easy-to-use free tool, perfect for the Google marketing stack.
lookerstudio.google.com/See full entry in The 11 Best Business Intelligence Tools for SMBs
Zoho Analytics
Deep, seamless integration with the Zoho software suite.
www.zoho.com/analytics/See full entry in The 11 Best Business Intelligence Tools for SMBs
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.