Loox vs Vitals
Side-by-side from the Top 11 ranking of The 11 Best Shopify Apps for Conversion Rate Optimization. Last verified May 31, 2026.
The short answer
Loox ranks higher on Top 11 (#2 vs #4) for Shopify merchants improving funnel conversion. The best app for collecting and displaying beautiful photo and video reviews.
At a glance
| Loox | Vitals | |
|---|---|---|
| Top 11 rank | #2 / The 11 Best Shopify Apps for Conversion Rate Optimization | #4 / The 11 Best Shopify Apps for Conversion Rate Optimization |
| Score (out of 9.4) | 9 | 8.7 |
| Best for | Visual social proof & reviews | All-in-one CRO toolkit |
| Pricing | $$ ($9.99 to $299.99/mo) | $$ ($29.99 to $299.99/mo) |
| HQ | Tel Aviv, Israel | Bucharest, Romania |
| Founded | 2015 | 2017 |
Loox
The best app for collecting and displaying beautiful photo and video reviews.
loox.app/See full entry in The 11 Best Shopify Apps for Conversion Rate Optimization
Vitals
An all-in-one suite of 40+ conversion apps for a single monthly price.
vitals.co/See full entry in The 11 Best Shopify Apps for Conversion Rate Optimization
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.