Loox vs Vitals
Side-by-side from the Top 11 ranking of The 11 Best Shopify Apps for Conversion Rate Optimization (2026). Last verified May 31, 2026.
The short answer
Loox ranks higher on Top 11 (#2 vs #4) for Shopify merchants improving funnel conversion. The best app for collecting and displaying beautiful photo and video reviews.
At a glance
| Loox | Vitals | |
|---|---|---|
| Top 11 rank | #2 / The 11 Best Shopify Apps for Conversion Rate Optimization (2026) | #4 / The 11 Best Shopify Apps for Conversion Rate Optimization (2026) |
| Score (out of 9.4) | 9 | 8.7 |
| Best for | Visual social proof & reviews | All-in-one CRO toolkit |
| Pricing | $$ ($9.99 to $299.99/mo) | $$ ($29.99 to $299.99/mo) |
| HQ | Tel Aviv, Israel | Bucharest, Romania |
| Founded | 2015 | 2017 |
Loox
The best app for collecting and displaying beautiful photo and video reviews.
loox.app/See full entry in The 11 Best Shopify Apps for Conversion Rate Optimization (2026)
Vitals
An all-in-one suite of 40+ conversion apps for a single monthly price.
vitals.co/See full entry in The 11 Best Shopify Apps for Conversion Rate Optimization (2026)
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.