LoyaltyLion vs Marsello
Side-by-side from the Top 11 ranking of The 11 Best Customer Loyalty & Rewards Software. Last verified June 18, 2026.
The short answer
LoyaltyLion ranks higher on Top 11 (#3 vs #10) for Retailers and ecommerce brands running loyalty programs. Best for using loyalty data to drive deeper customer engagement.
At a glance
| LoyaltyLion | Marsello | |
|---|---|---|
| Top 11 rank | #3 / The 11 Best Customer Loyalty & Rewards Software | #10 / The 11 Best Customer Loyalty & Rewards Software |
| Score (out of 9.4) | 9 | 7.5 |
| Best for | Data-driven loyalty insights | All-in-one marketing for SMBs |
| Pricing | $$$ ($399 to $1,500+/mo) | $$ ($100 to $500+/mo) |
| HQ | London, UK | Wellington, New Zealand |
| Founded | 2012 | 2014 |
LoyaltyLion
Best for using loyalty data to drive deeper customer engagement.
loyaltylion.comSee full entry in The 11 Best Customer Loyalty & Rewards Software
Marsello
Simplified, affordable loyalty and marketing automation for small teams.
www.marsello.comSee full entry in The 11 Best Customer Loyalty & Rewards Software
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.