Medallia vs Sprinklr
Side-by-side from the Top 11 rankings of The 11 Best Voice of Customer (VoC) Software (2026) and The 11 Best Social Media Analytics Tools (2026). Last verified July 20, 2026.
The short answer
Medallia ranks higher on Top 11 (#2 vs #3) for CX, insights, and product teams at mid-market and enterprise companies that collect customer feedback across surveys, reviews, support tickets, and social channels and need to turn it into action / Social media managers measuring reach, engagement, and ROI. Enterprise-scale capture with strong front-line closed loops.
At a glance
| Medallia | Sprinklr | |
|---|---|---|
| Top 11 rank | #2 / The 11 Best Voice of Customer (VoC) Software (2026) | #3 / The 11 Best Social Media Analytics Tools (2026) |
| Score (out of 9.4) | 8.9 | 8.7 |
| Best for | High-volume capture with front-line action | Unified enterprise CXM platform |
| Pricing | $$$$ (Enterprise, quoted annually) | $$$$$ (Custom, starts ~$1,200/mo) |
| HQ | San Francisco, USA | New York, USA |
| Founded | 2001 | 2009 |
Medallia
Enterprise-scale capture with strong front-line closed loops.
www.medallia.com/See full entry in The 11 Best Voice of Customer (VoC) Software (2026)
Sprinklr
A vast, unified platform for large enterprises managing 30+ digital channels for marketing and customer care.
www.sprinklr.comSee full entry in The 11 Best Social Media Analytics Tools (2026)
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.