Metadata.io vs Influ2

Side-by-side from the Top 11 ranking of The 11 Best ABM Software Platforms. Last verified June 18, 2026.

The short answer

Metadata.io ranks higher on Top 11 (#6 vs #11) for B2B marketing teams running account-based marketing campaigns. Automates paid media execution and optimization for demand generation teams.

At a glance

Metadata.ioInflu2
Top 11 rank#6 / The 11 Best ABM Software Platforms#11 / The 11 Best ABM Software Platforms
Score (out of 9.4)8.37.5
Best forAutomated B2B paid advertisingPerson-based advertising
Pricing$$$ ($3,500 to $10,000+/mo)$$$ ($3,000 to $8,000+/mo)
HQSan Francisco, USANew York, USA
Founded20152016

Metadata.io

Automates paid media execution and optimization for demand generation teams.

metadata.io

See full entry in The 11 Best ABM Software Platforms

Influ2

A unique platform for targeting specific individuals, not just accounts, with ads.

www.influ2.com

See full entry in The 11 Best ABM Software Platforms

Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.