Microsoft Power BI vs Looker
Side-by-side from the Top 11 rankings of The 11 Best Business Intelligence Tools for SMBs and The 11 Best Data Visualization Tools. Last verified June 8, 2026.
The short answer
Microsoft Power BI ranks higher on Top 11 (#1 vs #3) for Small and mid-size business owners choosing BI and analytics tools (Tableau vs Power BI vs Looker) / Analysts and data teams turning raw data into charts, dashboards, and reports. Unbeatable value and deep Microsoft integration make it the top choice for most SMBs.
At a glance
| Microsoft Power BI | Looker | |
|---|---|---|
| Top 11 rank | #1 / The 11 Best Business Intelligence Tools for SMBs | #3 / The 11 Best Data Visualization Tools |
| Score (out of 9.4) | 9.2 | 8.9 |
| Best for | Best value for Microsoft users | Governed, centralized data modeling |
| Pricing | $ ($0 to $20/user/mo) | $$$$ (Custom) |
| HQ | Redmond, USA | Santa Cruz, USA |
| Founded | 2011 | 2012 |
Microsoft Power BI
Unbeatable value and deep Microsoft integration make it the top choice for most SMBs.
powerbi.microsoft.com/See full entry in The 11 Best Business Intelligence Tools for SMBs
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.