Motive (formerly KeepTruckin) vs Geotab
Side-by-side from the Top 11 ranking of The 11 Best Fleet Management Software. Last verified June 16, 2026.
The short answer
Motive (formerly KeepTruckin) ranks higher on Top 11 (#2 vs #4) for Operations managers tracking and maintaining a fleet of vehicles. Best for driver app usability and ELD compliance.
At a glance
| Motive (formerly KeepTruckin) | Geotab | |
|---|---|---|
| Top 11 rank | #2 / The 11 Best Fleet Management Software | #4 / The 11 Best Fleet Management Software |
| Score (out of 9.4) | 9.1 | 8.6 |
| Best for | Driver-friendly ELD and workflow | Customizable open platform |
| Pricing | $$ ($25 to $45/vehicle/mo) | $$ ($20 to $40/vehicle/mo) |
| HQ | San Francisco, USA | Oakville, Canada |
| Founded | 2013 | 2000 |
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.