Motive (formerly KeepTruckin) vs Zubie
Side-by-side from the Top 11 ranking of The 11 Best Fleet Management Software. Last verified June 16, 2026.
The short answer
Motive (formerly KeepTruckin) ranks higher on Top 11 (#2 vs #11) for Operations managers tracking and maintaining a fleet of vehicles. Best for driver app usability and ELD compliance.
At a glance
| Motive (formerly KeepTruckin) | Zubie | |
|---|---|---|
| Top 11 rank | #2 / The 11 Best Fleet Management Software | #11 / The 11 Best Fleet Management Software |
| Score (out of 9.4) | 9.1 | 7.2 |
| Best for | Driver-friendly ELD and workflow | Simple plug-and-play GPS |
| Pricing | $$ ($25 to $45/vehicle/mo) | $ ($18 to $25/vehicle/mo) |
| HQ | San Francisco, USA | Bloomington, USA |
| Founded | 2013 | 2012 |
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.