Moz Pro vs Serpstat
Side-by-side from the Top 11 ranking of The 11 Best SEO Tools for Small Business (2026). Last verified June 4, 2026.
The short answer
Moz Pro ranks higher on Top 11 (#3 vs #10) for Small business owners and in-house marketers choosing SEO tools (Ahrefs vs SEMrush vs Moz). The most user-friendly platform for SEO beginners with solid core features.
At a glance
| Moz Pro | Serpstat | |
|---|---|---|
| Top 11 rank | #3 / The 11 Best SEO Tools for Small Business (2026) | #10 / The 11 Best SEO Tools for Small Business (2026) |
| Score (out of 9.4) | 8.8 | 7.2 |
| Best for | Best for ease of use | Affordable growth-hacking toolkit |
| Pricing | $$ ($99 to $599/mo) | $ ($50 to $299/mo) |
| HQ | Seattle, USA | Odesa, Ukraine |
| Founded | 2004 | 2013 |
Moz Pro
The most user-friendly platform for SEO beginners with solid core features.
moz.comSee full entry in The 11 Best SEO Tools for Small Business (2026)
Serpstat
A versatile and low-cost platform for SEO, PPC, and content.
serpstat.comSee full entry in The 11 Best SEO Tools for Small Business (2026)
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.