Moz Pro vs Serpstat
Side-by-side from the Top 11 ranking of The 11 Best SEO Tools for Small Business. Last verified June 4, 2026.
The short answer
Moz Pro ranks higher on Top 11 (#3 vs #10) for Small business owners and in-house marketers choosing SEO tools (Ahrefs vs SEMrush vs Moz). The most user-friendly platform for SEO beginners with solid core features.
At a glance
| Moz Pro | Serpstat | |
|---|---|---|
| Top 11 rank | #3 / The 11 Best SEO Tools for Small Business | #10 / The 11 Best SEO Tools for Small Business |
| Score (out of 9.4) | 8.8 | 7.2 |
| Best for | Best for ease of use | Affordable growth-hacking toolkit |
| Pricing | $$ ($99 to $599/mo) | $ ($50 to $299/mo) |
| HQ | Seattle, USA | Odesa, Ukraine |
| Founded | 2004 | 2013 |
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.