mParticle vs ActionIQ
Side-by-side from the Top 11 ranking of The 11 Best Customer Data Platforms (CDPs). Last verified June 17, 2026.
The short answer
mParticle ranks higher on Top 11 (#3 vs #5) for Marketing and data teams unifying customer data across channels. Top choice for mobile-app-focused brands needing deep app data integration.
At a glance
| mParticle | ActionIQ | |
|---|---|---|
| Top 11 rank | #3 / The 11 Best Customer Data Platforms (CDPs) | #5 / The 11 Best Customer Data Platforms (CDPs) |
| Score (out of 9.4) | 8.9 | 8.4 |
| Best for | Mobile-first B2C companies | Enterprises activating warehouse data |
| Pricing | $$$$ (Custom Enterprise) | $$$$ (Custom Enterprise) |
| HQ | New York, USA | New York, USA |
| Founded | 2013 | 2014 |
mParticle
Top choice for mobile-app-focused brands needing deep app data integration.
www.mparticle.comSee full entry in The 11 Best Customer Data Platforms (CDPs)
ActionIQ
Top composable CDP for marketers to query the data warehouse directly.
www.actioniq.comSee full entry in The 11 Best Customer Data Platforms (CDPs)
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.