mParticle vs FullStory
Side-by-side from the Top 11 rankings of The 11 Best Customer Data Platforms (CDPs) and The 11 Best Session Replay Tools. Last verified June 17, 2026.
The short answer
FullStory ranks higher on Top 11 (#1 vs #3) for Marketing and data teams unifying customer data across channels / Teams watching real user sessions and heatmaps. Best for its flawless playback and automatic event indexing, enabling deep, retroactive analysis.
At a glance
| mParticle | FullStory | |
|---|---|---|
| Top 11 rank | #3 / The 11 Best Customer Data Platforms (CDPs) | #1 / The 11 Best Session Replay Tools |
| Score (out of 9.4) | 8.9 | 9.3 |
| Best for | Mobile-first B2C companies | High-fidelity, proactive analytics |
| Pricing | $$$$ (Custom Enterprise) | $$$$ (Custom enterprise plans) |
| HQ | New York, USA | Atlanta, USA |
| Founded | 2013 | 2014 |
mParticle
Top choice for mobile-app-focused brands needing deep app data integration.
www.mparticle.comSee full entry in The 11 Best Customer Data Platforms (CDPs)
FullStory
Best for its flawless playback and automatic event indexing, enabling deep, retroactive analysis.
www.fullstory.comMethodology and scoring weights live at /methodology. No vendor pays for placement — see about.