Muck Rack vs Propel
Side-by-side from the Top 11 ranking of The 11 Best PR Software & Media Relations Platforms. Last verified June 19, 2026.
The short answer
Muck Rack ranks higher on Top 11 (#2 vs #5) for PR teams and agencies managing press releases, media lists, and journalist outreach. A best-in-class user experience combined with a highly accurate, self-updating database.
At a glance
| Muck Rack | Propel | |
|---|---|---|
| Top 11 rank | #2 / The 11 Best PR Software & Media Relations Platforms | #5 / The 11 Best PR Software & Media Relations Platforms |
| Score (out of 9.4) | 9 | 8.3 |
| Best for | Modern UI & accurate journalist data | Pitching analytics & ROI tracking |
| Pricing | $$$ ($5,000 to $20,000/yr) | $$$ ($400 to $1,500/mo) |
| HQ | New York, USA | Tel Aviv, Israel |
| Founded | 2009 | 2019 |
Muck Rack
A best-in-class user experience combined with a highly accurate, self-updating database.
muckrack.comSee full entry in The 11 Best PR Software & Media Relations Platforms
Propel
Excellent pitching tools with Gmail/Outlook integration for deep engagement tracking.
www.propelmypr.comSee full entry in The 11 Best PR Software & Media Relations Platforms
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.