Muck Rack vs Prowly
Side-by-side from the Top 11 ranking of The 11 Best PR Software & Media Relations Platforms. Last verified June 19, 2026.
The short answer
Muck Rack ranks higher on Top 11 (#2 vs #4) for PR teams and agencies managing press releases, media lists, and journalist outreach. A best-in-class user experience combined with a highly accurate, self-updating database.
At a glance
| Muck Rack | Prowly | |
|---|---|---|
| Top 11 rank | #2 / The 11 Best PR Software & Media Relations Platforms | #4 / The 11 Best PR Software & Media Relations Platforms |
| Score (out of 9.4) | 9 | 8.6 |
| Best for | Modern UI & accurate journalist data | Affordable all-in-one for SMBs |
| Pricing | $$$ ($5,000 to $20,000/yr) | $$ ($250 to $800/mo) |
| HQ | New York, USA | Warsaw, Poland |
| Founded | 2009 | 2013 |
Muck Rack
A best-in-class user experience combined with a highly accurate, self-updating database.
muckrack.comSee full entry in The 11 Best PR Software & Media Relations Platforms
Prowly
The best value, combining a full feature set with accessible pricing for smaller teams.
prowly.comSee full entry in The 11 Best PR Software & Media Relations Platforms
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.